Comprehensive and well-illustrated, this book explores the social psychology of consumer behavior in relation to clothing. It uses the most recent literature and research in the field and everyday, popular examples that make it easy for readers to relate content to their own consumer activity. Features multi-cultural highlights throughout. Coverage ranges from the fashion implications of individual consumer dynamics (motivations, values, the self), demographic subcultures (age, race, ethnicity, income, social class), psychographics (personality, attitudes, and lifestyle), and consumer perceptions (object, person, physical); to fashion communications and decision making (individual and household, group influences, fashion opinion leadership); to ethics and consumer protection (social responsibility, environmental issues, and the role of government in consumer protection). For fashion marketers and general readers who want insight into their own fashion buying habits.
Archive for the ‘Design’
Fabric Reference
Key Benefit: Fabric References gives a complete and up-to-date source of the highly technical basics of textiles, from fibers to finished fabrics. Excellent illustrations and graphics clearly describe the process of manufacturing textiles. Practical applications such as care, selection for various uses, comfort in cold or hot weather, safety from UV radiation, and conservation topics are all discussed more fully than in other books. A unique companion fabric dictionary/swatchbook (Fabric Glossary) is available. Key Topics: All aspects of textile production and behavior are discussed in this book including textile fibers, yarns, construction, finishing, care, ecology, assessments with standard tests and ratings, and metrics in textiles use. Market: This book serves as the perfect reference for any level of responsibility in firms dealing with textiles and products made with them, especially when accompanied by the companion Glossary, including anyone with a buying function; anyone involved with design of fabrics, apparel, or interios; merchandising, including vi
Christmas Ornaments: Recollections
A photographic tribute to the history and lore of holiday tree ornaments features lavish photography of classic and eye-catching examples complemented by information about the design and development of ornament styles and collector tips. 35,000 first printing.
China Chic
Chinese style comes alive in this unique and colorful celebration of cultural synthesis, featuring vivid images from the cutting edge of the East-West exchange. Reprint. 40,000 first printing.
Designers On Design
A tour of the creative processes of some of today’s most successful product designers includes interviews with such names as Karim Rashid and Philippe Starck, showcasing key designs while exploring how each featured artist found his or her inspiration. Reprint. 10,000 first printing.
