The Practical Speech Handbook
Archive for the ‘Business Communication’
Professional Communication Series: Technical Communications, Student Edition
The Professional Communication Series 1e–Public Speaking, Interviewing, TECHNICAL COMMUNICATIONS, Multimedia Presentation Skills, and Managing Information in the Workplace are flexible modules that cover the important communication skills students will need for their careers. Each module consists of 192 pages presented in 10 chapters. Each includes the following features: Workplace Tips, Communication @ Work, self-assessment activities, chapter summaries, key terms, Ethics in Action, Technology Tips, Global Notes, Quotable Quips, and application exercises and checklists. Components of each module are Student Edition, Student Edition with CD-ROM, Instructor Resource Manual with CD-ROM (including ExamView Pro and PowerPoint), Distance Education through PageOut, and a Web site.
75 Cage Rattling Questions to Change the Way You Work: Shake-Em-Up Questions to Open Meetings, Ignite Discussion, and Spark Creativity
What happens to a group or organization when brainstorming becomes just another word for asking the same old questions? It continues to get the same old answers – and that can be deadly if that group wants to move forward. Toss out those tired ‘problem-solving’ approaches, say international business consultants Dick Whitney and Melissa Giovagnoli, and turn instead to 75 far-out but fully field-tested questions that clean out the corporate cobwebs and get your minds moving in new and productive directions. Whether it’s wild (‘What crazy idea could triple your sales in 3 years?’) or wacky (‘How would your mom run your department?’) these imaginative thought-provokers will shake up employees and shake loose new action-oriented ideas. Packed with ‘war stories’ detailing how Whitney and Giovagnoli have used these ‘cage-rattlers’ to shatters the complacency of their own clients, this unique guide shows how 75 outrageous queries can improve leadership, resolve conflicts on the job, foster a growth mentality, make innovation happen, push people’s motivational hot buttons, facilitate better communication, encourage better time management – and much more! As valuable to individuals as it is to teams, small groups, small businesses, and large corporations, 75 Cage-Rattling Questions to Change the Way You Work opens meetings, opens eyes, and opens minds, sparking the kind of creative energy that breaks down barriers and paves the way to success for employees and their organizations.
Madison & Vine
From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. ‘Advertising Age editor Scott Donaton– who coined the term Madison & VineTM–lays out a case for why these industries will need to converge to survive, overcoming hurdles and creating business models based on content-commerce partnerships. ‘Madison & Vine reveals how new technology is disrupting traditional business models, giving the consumer more control over the product. Donaton explains how these industries will need to overcome distrust, divergent agendas, and creative conflicts to form mutually beneficial alliances–or face the threat of extinction.Examines the factors that threaten business models of the advertising industry and nearly every entertainment industry sector Relates the glamorous inside stories of prominent Madison & Vine alliances
Intercultural Business Communication
This series offers useful references for language teachers, teacher trainers, and trainees. This book provides an introduction to the theory and practice of intercultural business communication, and surveys some key cultural dimensions and case studies.

