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Archive for January, 2010


Listen To My Dream, A Book by Debi Pearl

A few men in history arise and call to others to be numbered among the ones that serve a greater cause. These men encourage others to hope and pursue a higher calling. They serve as an inspiration and encourage others to dream of more.

This was the way Dr. Martin Luther King Jr. spent his life. He stands in stark contrast to those that grasped at the spotlight for the sake of prominence and fame. It was not enough for Dr. King that laws were changed; he urged people to change also, to become all that they were created to be. He encouraged others to live their lives in pursuit of excellence.

What changed King from being an average preacher to an international figure calling for change? It started when Martin Luther King met Coretta Scott. Coretta and Martin Luther both loved opera. That was what brought them together for their first date. The following spring, King proposed to Scott and she accepted while agreeing to support his calling as a preacher. After the incident where Rosa Parks was arrested in 1955 for not giving up her bus seat to a white man, King was called and with Coretta’s permission, accepted the position of leading the boycott against the bus system that propelled him to a more prominent stage in life. Dr. Martin Luther King Jr. went on to inspire change amongst his followers by taking action to gain certain civil rights such as the right to vote, the right to gather to talk and the right to march.

Not surprisingly, Dr. King’s life has served as inspiration for a tribute written by a grandmother from Tennessee entitled, Listen To My Dream.

This is Debi Pearl’s first venture into children’s literature. Debi’s husband, Michael Pearl, provided the colorful illustrations for this volume that calls to a new generation of readers to remember the message of Dr. King. The book was made possible with the cooperation of the Heirs of the Estate of Martin Luther King, Jr. and is available now. Visit the book’s website for more details so that you can reserve your copy of Listen To My Dream by Debi Pearl.

A Review of the Marketing Book Cunningly Clever Marketing

I recently stumbled across the book Cunningly Clever Marketing when searching for marketing books by Jay Conrad Levinson. Right there on the front of Cunningly Clever Marketing’s home page was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself “Why not give it a try” and ordered my copy from the site, I later found out it was available on Amazon.

Shipping

The book made it to my home very quickly, 4 days after I ordered it and it was shipped via FedEx. So far this company is off to a very good start. Usually when I order a book directly from its own website it is shipped via USPS and the book comes in destroyed.

Design

I immediately noticed the front cover. It’s a marketing book with a fox on the front of it. Clever marketing cover or stupid graphic designer? I’m going to go with clever marketing cover since the book is called Cunningly Clever Marketing.

The book is extremely heavy, all 416 pages of it. You could probably use it as a boat anchor for one of those crabbing boats you always see on Deadliest Catch. If you accidentally locked your keys in your car and happened to be carrying Cunningly Clever Marketing, don’t call a locksmith. Take that heavy marketing book out and smash through the window. If this marketing book was worth its weight in gold you would be the next Bill Gates!

All kidding aside, you can’t judge a book by its cover (or its weight) and I decided to open the book up and get reading.

Contents

You can tell the book is self published by the massive amounts of spelling errors throughout the book, however that is the only down fall to this marketing book. Mr. Wood is a marketing guru and Cunningly Clever Marketing has earned a top spot on my book shelf. The book contains tons of marketing information compiled into easy to read short chapters. Have a question about running a direct mail campaign? Read Chapter 63 which is all about direct mail. Do you have to come up with a good unique selling proposition (USP) for your business? Read chapter 10.

Cunningly Clever Marketing kicks the standard for all marketing books up a level. There is simply not another marketing book that I have read that contains as much information into an easy to read book. From email marketing to unique selling propositions to building websites. This marketing book contains it all.

Final Opinion

Cunningly Clever Marketing by Andrew Wood is an absolute must read for anyone in the marketing industry. As I said earlier in this review, this book has become my marketing hand book, and I’m sure that after you read it, it will become yours as well. I would go as far as saying Cunningly Clever Marketing is one of the best marketing books written in a long time

To get your copy of Cunningly Clever Marketing go to www.CunninglyCleverMarketing.com .